Green Food.
Start a Buy Local Eat Local 30 Day Challenge at your Office or School.
Want to start a challenge in your office to make a difference and Buy Loal Food for a month? -That is just what Vanguard Communications out of Washington DC did.
Vanguard Communications created its Buy Local Challenge in 2002 to “taste-test” social marketing strategies related to identifying, choosing and preparing food from local farms. This communications “incubator” was designed to help us and our clients identify barriers to consumer acceptance and demand for local food products. During that first Challenge, which took place in April, Vanguard staff, family and friends endured a trying month in which little but spinach and asparagus were available. Learning how to eat seasonally proved to be harder than it seemed. Now, buy local efforts are popping up throughout the country, and more and more consumers are discovering the joys and benefits of locally grown food.
SOURCE: http://www.buylocalchallenge.org/
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